Finding and
attracting eligible candidates to apply for open positions within the
organization is the process of recruitment. It is a series of initiatives used
by a company to draw applicants with the necessary skills and attitudes for
open positions. (Opatha,2010).
According to
Ofori and Aryeetey (2011), recruitment is the process of creating a pool of
qualified people who can apply for jobs within a company.
For any kind of
company organization, recruitment and selection are essential components of
human resource management. These phrases describe the method of attracting and
selecting job seekers. The efficiency of these two tasks has a significant
impact on the quality of the human resource the company has. (Gamage, 2014).
One of the most
successful and economical methods for hiring personnel for a company is through
online recruitment. The use of online technologies to source candidates and
facilitate the hiring process is known as online recruitment, sometimes known
as e-recruitment or web-based recruiting. This typically refers to using a
company's own website, a third-party job site or job board, a database of
resumes, search engine marketing, or social media platforms to fill openings.
The Internet is used by many large corporations as a recruiting tool.
E-recruiting refers to the application of technology to the recruitment
process. They post job openings on the global web. Job hunters use the Internet
to send their applications or curriculum vitae (CV) via e-mail. As an
alternative, job searchers can post their resumes on the internet, where
potential employers can access them based on their needs.
Figure 1: E-Recruitment (Source:Menatal,2023)
Recruitment process |
Traditional |
E-recruitment |
Attracting candidates |
utilizing non-technological resources to reach out to as many
applicants as possible, such as advertisements, flyers, and spokespeople |
Utilizing online technology, the brand image of the company, and
other strategies to drive as many people as possible to the company's
websites. A representative from such group may appear. |
Sorting applicants |
creating manageable candidate pools by using paper-based testing
for applicants |
Using complex, standardized online examinations to screen
applicants and reduce the number of applicants to a reasonable level |
Making contact |
making phone calls to the selected applicants and meeting them in
person |
Utilizing an automated hiring management system to get in touch
with the ideal candidate as soon as possible, before they are hired by
another business. |
Closing the deal |
Making the phone call, setting up the meeting and shaking hands |
Making the phone call, setting up the meeting and shaking hands |
Figure 2: The
recruitment process set out in the traditional and ‘e’ way of recruiting (Source:Kapse
et al,2012)
Methods of
E-Recruitment
According to the Khanna,H (2023) following
are the method of E-Recruitment
Sourcing
and Attracting Potential Candidates
The
process of sourcing involves looking for eligible applicants for open or future
positions within the business. Knowing where the pool of qualified candidates
is located is crucial for effective candidate recruitment. This is why one of
the most popular techniques for online hiring is to leverage social media to
find and attract potential employees. A powerful tool for creating employer
branding and finding qualified applicants is social media. For identifying,
following, and recruiting candidates online, networks like Facebook, LinkedIn,
and Instagram are frequently used.
Using Applicant
Tracking System
An
applicant tracking system is a piece of software that helps recruiting HR
managers by streamlining the recruitment process by using an algorithm to sort
through potential candidates' applications. This program aids in the separation
of underqualified resumes from qualified resumes during the hiring process when
numerous candidates apply for a single position. Therefore, this makes it
possible for recruiters to view resumes that have been filtered and tailored to
the criteria specified in the job profile. As a result, an applicant tracking
system is a helpful tool for online hiring.
Interviewing
Candidates Online
The
requirement to conduct job interviews in a real location has been eliminated
thanks to the internet. HR managers can hire suitable applicants by
interviewing them online by using free interview video platforms like Skype,
Google Meet, Zoom, etc. Today, the majority of businesses conduct interviews
online using an automated system where questions are posed and candidates are
given a set amount of time to consider and respond. This is another factor in
the rise of this type of online hiring in the business world.
Using Job
Boards
The websites that recruiters use to explicitly advertise job openings are known as job boards. On the other hand, job searchers might use job boards to look for fresh employment opportunities in their industry.
What are the
advantages of E-recruitment?
According to the PeopleHub (2023)
following are the method of E-Recruitment
1.
Cost-Effective
In terms of
advertising, travel expenses, outside recruiter fees, etc., the work costs
associated with recruiting are typically significant. As a result, hiring procedures
typically take too long, and their expense might be reduced by switching to
e-recruitment, which enables you to publish free job openings on numerous
social media platforms with just a single click.
2. Quicker
process
Through just clicking
a few buttons to screen, filter, and sort candidate information and CVs, the
hiring process might be sped up. E-recruitment streamlines the procedure for
accepting or rejecting applicants one at a time, negating the necessity for
manually entering applicants' information at this time.
3.
Customized filtration
The ability
to filter requirements in e-recruitment enables recruiters to find the best
individuals with skills that fit the job post. As a result, the e-recruitment
systems' filtration tools expedite the process of grouping candidates according
to their experience, education, competences, and a variety of other factors.
4. Flexible
The
E-recruitment process is easy to get adapted to. Thus, it is easy to use and
provides a stage where all the HR managers could follow the hiring process and their funnel smoothly. Moreover, the
cloud-based feature permits the employer to have a CV database stored in one
place making it easier to refer or come back to in future.
Conclusion:
N
The
effect of the Internet has today completely transformed the conventional hiring
process. Hence The usage of the Internet has significantly altered how firms
view recruiting techniques and the face of HR recruitment during the past ten
years. Online hiring and recruiting new candidates will continue to grow and
expand in the upcoming years. Currently, e-recruitment is used by most
organizations to post job openings, accept resume submissions online, and
communicate with candidates via email. It has been adopted by both large and
small organizations. It offers advantages to enterprises.
Gamage,
A. S. (2014). Recruitment and selection practices in manufacturing SMEs in
Japan: An analysis of the link with business performance. Ruhuna Journal of Management
and Finance, 1(1), 37-52
Kapse
A.S, Vishal S.P and Nikhil V. P(2012). E- Recruitment. International Journal
of Engineering and Advanced Technology (IJEAT) ISSN: 2249 – 8958, Volume-1,
Issue-4
Khanna,H(2023)
E- Recruitment- Methods, Advantages And Disadvantages [online] Available at: https://www.linkedin.com/pulse/e-recruitment-methods-advantages-disadvantages-hiya-khanna/
Menatal (2023)
What is recruitment in 2023.Menatal[online] Available at: https://www.manatal.com/blog/what-is-e-recruitment
(Accessed on April 2023)
PeopleHub(2023)
E-recruitment. PeopleHub. [online] Available at: https://www.peoplehum.com/glossary/e-recruitment (Accessed on April 2023)
PeopleHub(2023)
E-recruitment. PeopleHub. [online] Available at: https://www.peoplehum.com/glossary/e-recruitment (Accessed on April 2023)
Ofori, D., & Aryeetey, M. (2011). Recruitment and selection practices in small and medium enterprises. International Journal of Business Administration, 2(3):45-60.
Opatha,
H.H.D.N.P. (2010). Human resource management. Colombo: Author published.
PeopleHub(2023) E-recruitment. PeopleHub. [online] Available at: https://www.peoplehum.com/glossary/e-recruitment (Accessed on April 2023)