E- RECRUITMENT

Finding and attracting eligible candidates to apply for open positions within the organization is the process of recruitment. It is a series of initiatives used by a company to draw applicants with the necessary skills and attitudes for open positions. (Opatha,2010).

According to Ofori and Aryeetey (2011), recruitment is the process of creating a pool of qualified people who can apply for jobs within a company.

For any kind of company organization, recruitment and selection are essential components of human resource management. These phrases describe the method of attracting and selecting job seekers. The efficiency of these two tasks has a significant impact on the quality of the human resource the company has. (Gamage, 2014).

One of the most successful and economical methods for hiring personnel for a company is through online recruitment. The use of online technologies to source candidates and facilitate the hiring process is known as online recruitment, sometimes known as e-recruitment or web-based recruiting. This typically refers to using a company's own website, a third-party job site or job board, a database of resumes, search engine marketing, or social media platforms to fill openings. The Internet is used by many large corporations as a recruiting tool. E-recruiting refers to the application of technology to the recruitment process. They post job openings on the global web. Job hunters use the Internet to send their applications or curriculum vitae (CV) via e-mail. As an alternative, job searchers can post their resumes on the internet, where potential employers can access them based on their needs.

Figure 1: E-Recruitment (Source:Menatal,2023)

Recruitment process	Traditional	E-recruitment
Attracting candidates	utilizing non-technological resources to reach out to as many applicants as possible, such as advertisements, flyers, and spokespeople	Utilizing online technology, the brand image of the company, and other strategies to drive as many people as possible to the company's websites. A representative from such group may appear.
Sorting applicants	creating manageable candidate pools by using paper-based testing for applicants	Using complex, standardized online examinations to screen applicants and reduce the number of applicants to a reasonable level
Making contact	making phone calls to the selected applicants and meeting them in person	Utilizing an automated hiring management system to get in touch with the ideal candidate as soon as possible, before they are hired by another business.
Closing the deal	Making the phone call, setting up the meeting and shaking hands	Making the phone call, setting up the meeting and shaking hands

Figure 2: The recruitment process set out in the traditional and ‘e’ way of recruiting (Source:Kapse et al,2012)

Methods of E-Recruitment

According to the Khanna,H (2023) following are the method of E-Recruitment

Sourcing and Attracting Potential Candidates

The process of sourcing involves looking for eligible applicants for open or future positions within the business. Knowing where the pool of qualified candidates is located is crucial for effective candidate recruitment. This is why one of the most popular techniques for online hiring is to leverage social media to find and attract potential employees. A powerful tool for creating employer branding and finding qualified applicants is social media. For identifying, following, and recruiting candidates online, networks like Facebook, LinkedIn, and Instagram are frequently used.

Using Applicant Tracking System

An applicant tracking system is a piece of software that helps recruiting HR managers by streamlining the recruitment process by using an algorithm to sort through potential candidates' applications. This program aids in the separation of underqualified resumes from qualified resumes during the hiring process when numerous candidates apply for a single position. Therefore, this makes it possible for recruiters to view resumes that have been filtered and tailored to the criteria specified in the job profile. As a result, an applicant tracking system is a helpful tool for online hiring.

Interviewing Candidates Online

The requirement to conduct job interviews in a real location has been eliminated thanks to the internet. HR managers can hire suitable applicants by interviewing them online by using free interview video platforms like Skype, Google Meet, Zoom, etc. Today, the majority of businesses conduct interviews online using an automated system where questions are posed and candidates are given a set amount of time to consider and respond. This is another factor in the rise of this type of online hiring in the business world.

Using Job Boards

The websites that recruiters use to explicitly advertise job openings are known as job boards. On the other hand, job searchers might use job boards to look for fresh employment opportunities in their industry. 

What are the advantages of E-recruitment?

According to the PeopleHub (2023) following are the method of E-Recruitment

‍1. Cost-Effective

In terms of advertising, travel expenses, outside recruiter fees, etc., the work costs associated with recruiting are typically significant. As a result, hiring procedures typically take too long, and their expense might be reduced by switching to e-recruitment, which enables you to publish free job openings on numerous social media platforms with just a single click.

‍2. Quicker process

Through just clicking a few buttons to screen, filter, and sort candidate information and CVs, the hiring process might be sped up. E-recruitment streamlines the procedure for accepting or rejecting applicants one at a time, negating the necessity for manually entering applicants' information at this time.

‍3. Customized filtration

The ability to filter requirements in e-recruitment enables recruiters to find the best individuals with skills that fit the job post. As a result, the e-recruitment systems' filtration tools expedite the process of grouping candidates according to their experience, education, competences, and a variety of other factors.

‍4. Flexible

The E-recruitment process is easy to get adapted to. Thus, it is easy to use and provides a stage where all the HR managers could follow the hiring process and their funnel smoothly. Moreover, the cloud-based feature permits the employer to have a CV database stored in one place making it easier to refer or come back to in future.

Conclusion:

N The effect of the Internet has today completely transformed the conventional hiring process. Hence The usage of the Internet has significantly altered how firms view recruiting techniques and the face of HR recruitment during the past ten years. Online hiring and recruiting new candidates will continue to grow and expand in the upcoming years. Currently, e-recruitment is used by most organizations to post job openings, accept resume submissions online, and communicate with candidates via email. It has been adopted by both large and small organizations. It offers advantages to enterprises.

 References:

Gamage, A. S. (2014). Recruitment and selection practices in manufacturing SMEs in Japan: An analysis of the link with business performance. Ruhuna Journal of Management and Finance, 1(1), 37-52

Kapse A.S, Vishal S.P and Nikhil V. P(2012). E- Recruitment. International Journal of Engineering and Advanced Technology (IJEAT) ISSN: 2249 – 8958, Volume-1, Issue-4

Khanna,H(2023) E- Recruitment- Methods, Advantages And Disadvantages [online] Available at: https://www.linkedin.com/pulse/e-recruitment-methods-advantages-disadvantages-hiya-khanna/

Menatal (2023) What is recruitment in 2023.Menatal[online] Available at: https://www.manatal.com/blog/what-is-e-recruitment (Accessed on April 2023)
PeopleHub(2023) E-recruitment. PeopleHub. [online] Available at: https://www.peoplehum.com/glossary/e-recruitment (Accessed on April 2023)
 
PeopleHub(2023) E-recruitment. PeopleHub. [online] Available at: https://www.peoplehum.com/glossary/e-recruitment (Accessed on April 2023)

Ofori, D., & Aryeetey, M. (2011). Recruitment and selection practices in small and medium enterprises. International Journal of Business Administration, 2(3):45-60.

Opatha, H.H.D.N.P. (2010). Human resource management. Colombo: Author published.

PeopleHub(2023) E-recruitment. PeopleHub. [online] Available at: https://www.peoplehum.com/glossary/e-recruitment (Accessed on April 2023)